MIND YOUR OWN BUSINESS - THE BOOK
How To Turn Your Medical Practice In To A Business Rather Than Just A Job
'The P.E.C.A.N. Approach'
by JJ STAIANO FRCS(Plast)
This is for any Consultant in Private Medical Practice who wants to take control over the service that they give to their patients.
If you are a Consultant with a Private Practice, then you owe it to your patients to take control over their experience in a way that is not possible with your NHS
Practice.
The P.E.C.A.N. Approach sets out a framework that you can follow to build a structure in to your Practice and to give patients a reason to choose you rather than any other doctor who does the same procedure as you.
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The P.E.C.A.N. Approach
P - POSITION - Establish yourself in your field - what makes YOU different?
E - EXCELLENCE - Develop processes to deliver EXCELLENT service.
C - CONTENT - create INFORMATION including emails, web pages, blog posts and videos.
A - AUTOMATE - use systems to ensure the processes you have developed are delivered CONSISTENTLY.
N - NURTURE - the P.E.C.A.N. system is for life! Use key metrics to monitor your progress.
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